SOURCE: RAZONS BY GLENN

RAZON’S BY GLENN: TRADITION OF DELIGHT

RAZON’S BY GLENN IS A FAMILY RESTAURANT THAT SERVES THE BEST AND UNIQUE HALO-HALO, PALABOK, AND KAPAMPANGAN FOODS. WE WANT OUR CUSTOMERS TO EXPERIENCE OUR “TRADITION OF DELIGHT”.

Razon’s Halo-Halo & Palabok (Lug-lug) started in 1972 in a small town of Guagua in Pampanga. It was from the ideas of the three spinster sisters named Severina, Elena & Virginia. Originally the Halo-Halo & Lug-lug was only for the consumption of the large Razon family. But the delicate, creamy, delicious taste of Razon’s Halo-Halo spread in the town of Guagua and became a destination snack area in the province. The Halo-Halo consists only of 3 main ingredients namely Macapuno, Saging, and Leche Flan. Critic says that the simple concoction is the secret recipe for the taste and success of Razon’s Halo-Halo. And now, it is helm as the BEST Halo-Halo in the country.

Razon’s By Glenn is headed by its President Mark Anthony “Glenn” Razon-Carreon. Glenn is a 3rd generation Razon who is born and raised in Guagua, Pampanga and opened his first store in Tarlac City, Tarlac in 2003, under the trade name The Original Razon’s Halo-Halo & Palabok.

Under his management with the company tagline “Tradition of Delight” he has standardized, innovated and aspired to bring the brand at par with the food industry. In 2015, Glenn has started franchising and rebranded his company to what is now known as Razon’s By Glenn (RBG). Glenn aims to bring the brand to a wider market by creating its unique “Razon’s By Glenn” menu and experience by offering affordable, quality and delicious food.

“TRADITION OF DELIGHT”

We are a Family restaurant that offers the
Best & Unique Halo-Halo, Palabok & Kapampangan food.

IT IS OUR TRADITION TO DELIGHT OUR CUSTOMERS BY GIVING THEM THE

“RAZON’S BY GLENN EXPERIENCE.”

MISSION

WE WILL HONOR TRADITION by committing to provide “DELIGHT” to all our Customers.
We will continually offer the BEST Products & Service to our Customers, Coworkers & Partners.
We will serve everyone with QUALITY, HONESTY & INTEGRITY.

VISION

We Strive for Excellence.
WE ARE THE PREFERRED BRAND in our Market. (External)
We are expanding Nationwide and Globally. (Internal)
We are rewarding and taking care of our family. (Employees)
We are giving memorable and lasting experience. (Customer)

Goals:

• ALWAYS DELIVER THE “RBG EXPERIENCE” TO OUR CUSTOMERS, BY FOLLOWING AND IMPROVING RBG 5’S
• OFFER ONLY BEST TASTING FOOD AND BEST SERVICE IN THE INDUSTRY.
• To be the top of mind in Filipino MERIENDA segment.
• Our brand Razon’s By Glenn, be known and recognized nationwide and soon globally.
• MAKE lasting CONNECTION WITH OUR CUSTOMERS, COWORKERS AND SOCIETY.
• INCREASE SALES AND PROFIT YEAR BY YEAR.
• To have 100 outlets in less than 10 years.