Beauty of Joseon

About Beauty of Joseon

Beauty of Joseon is a Korean skincare brand focused on introducing traditional skincare and beauty and integrating these rituals with trending skincare ingredients.

The brand draws inspiration from the time-honored beauty practices of the Joseon Dynasty, which used natural ingredients such as Rice water, Ginseng, Green Plum, and Green Tea to improve skin health and achieve a glowing complexion.

People of the Joseon Dynasty regarded flashy adornment to be obscene and low class.

As a result, women from noble families put on makeup with minimal colors and focused more on creating clean and clear skin rather than applying makeup and adorning themselves.Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional Korean Skincare Methods from nature within a modern way.

Based on the 'Gyuhap Chongseo' which includes the wisdom of life in Joseon period, Beauty of Joseon made products with the combined Hanbang (traditional Korean herbal medicine) and effective trending ingredients together for healthier and brighter skin.

Guyap Chongseo

People of the Joseon Dynasty regarded flashy adornment to be obscene and low class.

As a result, women from noble families put on makeup with minimal colors and focused more on creating clean and clear skin rather than applying makeup and adorning themselves.

Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional Korean skincare methods from nature within a modern way.

Based on the 'Gyuhap Chongseo' which includes the wisdom of life in Joseon period, we made the products with the combined Hanbang (traditional Korean herbal medicine) and effective trending ingredients together for healthier and brighter skin.